Agency: Show and Tell
Careica Health
While insomnia looks different for everyone, all sufferers share one thing: the desire to leave it behind forever. We helped Careica Health show that its new treatment program could offer exactly that.
This is what dreams are made of
Reaching millions of Canadians, inspiring thousands to complete sleep quizzes, and driving hundreds of discovery calls with Careica, the campaign helped many Canadians get closer to shut-eye.
And, to top everything off, it earned a bronze award for Social Media Campaign of the Year among providers and insurers at Ad Age.
We targeted insomnia sufferers late at night, so naturally the campaign creative was made for ‘dark mode.’
